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About Us

Everyone wants accessories that inspire confidence, glamour, and personal style, items that can go from day to night, from the office to a night out. We provide inspiration to our customers with beautiful, affordable jewellery, demi-fine jewellery and accessories that will perfectly complement a variety of styles throughout your day.

We all wear many hats in our daily lives, from parent, to partner, to successful businessperson, and our collection of jewellery is meant to let your personal, creative style shine through in every piece you select from our store. Based in the UK, we work with a selection of reputable and reliable suppliers from around the world to offer accessories that are comfortable, luxurious, and made with the highest quality materials, with a variety of gorgeous items to fit any style and budget.

Whether you are looking for a beautiful necklace that will perfectly complement your little black dress, a chic accessory to wear to a networking event or that statement piece of jewellery for your next online gathering, we are passionate about inspiring you to showcase your unique elegance.

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Excellence In Customer Service

Customer satisfaction is one of our top priorities. We are available for enquiries any time of day, via email or WhatsApp (text only), and we always welcome your feedback and comments. Our customer service hours are Monday-Friday 9am to 5pm, Saturday 9am to 4pm, and during these hours we aim to reply to each message, in the order they are received, within 24 hours. Messages sent outside of our normal hours will be answered the next business day.

(Please be mindful of your network/data allowances or charges)

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Our Values

Alana Dazz is built on honesty, respect, and the highest level of quality products and services. When carefully selecting suppliers, we ensure that they share our ethical values, sustainable practices, and commitment to customer service, bringing our customers great quality items, from the most socially responsible companies in the UK and around the world.

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